Santoro is one of the most innovative publishers of pop-up greeting cards. Engineered, designed, and printed in the UK.
First, they searched for their soul, trying a few different design types before settling on a few proven ones.
Since they ventured outside of the pop-cards realm, I would not expect major changes in their offer.
Their energy is now applied in other directions. (Among other Real estate development)
But their selection is first class.
One of my observations is that their cards are divided into two parts.
!) Self-assembly (by the recipient – of course)
2) More complicated and elaborate Buildups.
All of them containing something movable, free-hanging elements.
I am a big fan of their (simple) “Swing Cards,” but when it comes to their “Pirouettes” and “Poprocks” and “Pendulum” cards, I think that they may be too complicated and too big to enjoy on everyday displays of their recipients. I think small is more beautiful than BIG. More intimate and better equipped to reach the hearts. But their popularity is telling me that I am wrong. One of the lessons I learned in the past is: do not underestimate your lesser achievements because they may be the top ones in public eyes. I still remember Chicago Art Institute Buyer, who chose, to my surprise, not the best-designed Glass Flowers, when to enlarge my offering. I included some (In my eyes) lesser designs in a bunch of my samples they requested.
Going back to the Santoro. They are an excellent destination for your gift offerings.